HappyhairwebPractical guides to Hair care tips and styles

With over 12 years of experience in the hair industry, Beatriz specialized in cosmetic chemistry to understand how specific formulations interact with diverse hair textures. She began her career developing custom blends for curly hair salons in São Paulo before transitioning to editorial analysis. Her work focuses on debunking marketing myths and providing evidence-based advice regarding porosity, density, and hydration.

Specialties

  • Curly and Coily Hair Routines
  • Ingredient Analysis (Sulfates, Silicones, Proteins)
  • Scalp Microbiome Balance

Editorial method

I cross-reference product labels with recent trichology studies to verify that claims are backed by chemical science.

Review areas

  • Ingredient Safety and Efficacy
  • Texture Suitability
  • Scientific Accuracy

Editorial policy

Every scientific claim must be supported by peer-reviewed research or widely accepted cosmetic chemistry principles.

Stories by Beatriz Mendes