
Author
Beatriz Mendes
Senior Hair Care Analyst
With over 12 years of experience in the hair industry, Beatriz specialized in cosmetic chemistry to understand how specific formulations interact with diverse hair textures. She began her career developing custom blends for curly hair salons in São Paulo before transitioning to editorial analysis. Her work focuses on debunking marketing myths and providing evidence-based advice regarding porosity, density, and hydration.
Specialties
- Curly and Coily Hair Routines
- Ingredient Analysis (Sulfates, Silicones, Proteins)
- Scalp Microbiome Balance
Editorial method
I cross-reference product labels with recent trichology studies to verify that claims are backed by chemical science.
Review areas
- Ingredient Safety and Efficacy
- Texture Suitability
- Scientific Accuracy
Editorial policy
Every scientific claim must be supported by peer-reviewed research or widely accepted cosmetic chemistry principles.
Stories by Beatriz Mendes

Stop scratching your scalp raw; discover why chemical exfoliation often outperforms physical scrubs for dissolving flakes without compromising the skin barrier.
By Beatriz Mendes · 7 min read

Five specific updo techniques designed to redistribute mechanical stress away from the temporal hairline, preventing traction alopecia while maintaining length retention.
By Beatriz Mendes · 9 min read

We often mistake natural scalp oils for grime, but sebum is actually a sophisticated biological shield essential for hair health and moisture retention.
By Beatriz Mendes · 4 min read

Achieving smooth, uniform clumps on 4C hair requires a specific mechanical approach, and the choice between dense bristles and wide teeth determines whether you get definition or volume.
By Beatriz Mendes · 7 min read

A technical guide to increasing capillary blood flow and nutrient delivery to the follicles using friction-based finger movements that preserve hair cuticle integrity.
By Beatriz Mendes · 7 min read

Why your washing schedule should depend on saturation levels rather than calendar days for low porosity hair.
By Beatriz Mendes · 7 min read

Tracking my scalp's journey from chronic stinging and redness to a balanced barrier by strictly eliminating sulfates for 30 days.
By Beatriz Mendes · 7 min read

Discover why swapping your heavy gel for a high-quality cream styler can define your waves and banish frizz without the stiffness of a cast.
By Beatriz Mendes · 6 min read

Stop wasting money on medicated shampoos when the real issue is cosmetic accumulation; learn to differentiate residue from skin conditions.
By Beatriz Mendes · 6 min read

A detailed breakdown of blending relaxed roots with natural ends without the big chop, focusing on structural integrity and styling mechanics.
By Beatriz Mendes · 7 min read